Revenue Examples

The following examples demonstrate the potential revenue that could be generated by implementing one or more of Guardian's association collaboration programs. For more detailed examples and references of previous partnerships, please contact us.

Reduced-price book sales

An association decides to promote discounted Guardian books to its membership. The association negotiates a discount from $75 to $50 for its members and splits the revenue with Guardian. The association publishes a book review in its periodical, places a flyer in its mailings to members, and uses articles on asset protection, taxes, and estate planning in its periodical and newsletter. The association even puts an advertisement in its magazine. As a result, 1,500 doctors purchase the book over the course of the year. As agreed, Guardian handles all fulfillment.

Revenue / Expense	Per Book Sold	Subtotal
Book sales at discounted rate	$50 x 1,500	$75,000
Fulfillment costs	$0 x 1,500	($0)
50% revenue split	$25 x 1,500	($37,500)
Total profit to association:		$37,500

EDUCATIONAL SEMINARS

An association decides to include Guardian's educational session in their quarterly meeting. They charge $300 per person and have 100 people attend.

Revenue / Expense	Per Attendee	Subtotal
Attendee fee revenue	$300 x 100	$30,000
Travel and honorarium		($1,500)
Materials fees	$20 x 100	($2,000)
Total profit to association:		$26,500

COMPLEMENTARY INITIATIVES

Associations that implement two or more of our strategies have the opportunity to maximize revenue generation. The more books sold, the more members interested in attending a Guardian seminar. The more individuals attending the seminar, the more books sold at that event.

SPONSORED BOOK SALES: THE ULTIMATE OPPORTUNITY

An association decides to partner with a sponsor to deliver Guardian books to its membership. The association has two options: provide the books for free as an added value to the members, or sell the books at a discounted price and generate revenue from the proceeds. This example assumes 1,500 book sales over the course of the year.

OPTION 1: FREE BOOKS

Revenue / Expense	Per Book Sold	Subtotal
Sponsor contribution	$25 x 1,500	$37,500
Guardian publishing fees	$25 x 1,500	($37,500)
Fulfillment costs	$0 x 1,500	($0)
Total cost to association:		$0

OPTION 2: DISCOUNTED BOOKS

Revenue / Expense	Per Book Sold	Subtotal
Book sales at discounted rate	$50 x 1,500	$75,000
Sponsor contribution	$25 x 1,500	$37,500
Guardian publishing fees	$25 x 1,500	($37,500)
Fulfillment costs	$0 x 1,500	($0)
Total profit to association:		$75,000